The Academy Award-winning Deadly Deception juxtaposes GE's rosy "We Bring Good Things To Life" commercials with the true stories of workers and neighbors whose lives have been devastated by the company's involvement in building nuclear bombs. It tells a powerful story of how consumer activists can challenge corporations causing harm.
"A meticulous polemic that does to General Electric what Roger & Me did to General Motors...infinitely more frightening than anything in Nightmare on Elm Street"
Driven by intensely personal testimony and painstaking research, Deadly Deception exposes what GE never wanted its customers to know: a shocking pattern of negligence and misinformation spanning several decades. These tragic stories are answered by the inspiring activism of the GE Boycott, a grassroots campaign run by corporate accountability organization, Corporate Accountability International, to pressure GE out of the nuclear weapons industr. Nine months after this film won the Oscar® for Best Documentary Short Subject, GE pulled out of its work in the nuclear weapons industry, and organizers of the GE boycott declared victory in their grassroots campaign.
Ideal for classes on business ethics, advertising, environmental issues, the arms race, media literacy, and community organizing.
"Deadly Deception is a prime example of non-corporate, citizen journalism. Its imagery, clean interviews, juxtaposition of advertising fantasy with devastating realities and its no-nonsense, non-sensational style of reporting is a bulwark against an increasingly corporatized and centralized media landscape. Anti-corporate journalism is still a part of our cultural DNA and Deadly Deception will inspire new filmmakers, journalists and activists to produce equally impactful products."
"You'll never again be able to calmly view a GE commercial after watching this compelling video....a sickening and powerful story of 45 years of lies and corporate crime."
"Investigative reporting at its highest level."
"It's ludicrous [for G.E.] to say that after this film won an Academy Award that this had nothing to do with the [company's] decision to leave the business three months later," says social investment analyst Amy Domini. "To say it was coincidence stretches the imagination."